About Us

We believe that the true value of our most treasured possessions are in their stories - and we want you to share them.

We have work backgrounds in online classifieds where we witnessed first-hand how similar items being sold with significant price differences just because of their descriptions.

We also have professional experience in blue chip internet companies (Twitter & Uber), where we learnt about the importance of the user experience in digital platforms and we want to apply these best practices in tagging your items and sharing their history.

We also want to do this for free - and create the standard protocol for the biography of items.

Read more about the Biografi movement in our Manifesto, and feel free reach out to us directly through the contact page.


A brief case on how something's history brings colossal value - the Mona Lisa - is shown below.

The Mona Lisa story


Summary:

  • In August 1911, the "Mona Lisa" was stolen from Louvre.
  • The bold burglary made the Leonardo painting one of the most famous portaits ever painted.
  • After the disappearance of the "Mona Lisa," thousands flocked to the museum to see the empty wall and left notes and flowers.
  • The painting was stolen by handyman Vincenzo Peruggia, but before he was caught, Pablo Picasso was one of the suspects.
  • The "Mona Lista"has her own mailbox and she gets thousands of love letters from her fans every year.

  • The most famous painting of all time, the Mona Lisa, was painted by Leonardo da Vinci in 1507, but it was not widely hailed as a masterpiece until the mid-19th century.

    How did it become so well-known, so ubiquitous? Because it was stolen from its wall display in the Louvre on Monday, August 21st, 1911.

    No one even noticed that it was missing for 28 hours. When the Louvre declared that the painting had been stolen, the museum shut down for a week. The nation was outraged - 60 detectives began to hunt for it, and crowds gathered outside the museum to learn if it had been located.

    Before its theft, the Mona Lisa was not widely known outside the art world. The Mona Lisa wasn't even the most famous painting in its gallery.

    In France, there was a great deal of concern that American millionaires were buying up the the best paintings of France. At one point, American tycoon and art lover J.P. Morgan was suspected of commissioning the theft. Pablo Picasso was also considered a suspect, and was questioned.

    And as tensions were escalating between France and Germany ahead of World War I, there were people who thought the Kaiser was behind it.

    Twenty-eight months after Vincenzo Peruggia snatched it from the Louvre, he was finally caught as he made a pass at selling the the painting to an art dealer in Florence.

    Is the Mona Lisa so valuable because of what it is or due to it's remarkable history? Source: NPR
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